If you are eager to achieve higher ranking, you need to be ready for every new updates. Look for factors that can affect your ranking and can make your dream come true. First you need to know the major elements that can affect your ranking.

1. The On Page Factors
2. The Off Page Factors
3. Violation Factors
4. Blocking Factors

These four factors can help you to gain your desired search engine ranking. But before you proceed, understand them carefully.

1. On Page

The On Page factors include Content, HTML and search engine architecture. Let’s know about them one by one…

Content: The contextual blogposts or content of your website should have quality, provide complete information with current research info, should be unique and fresh. During the recent changes in ranking algorithm search engine now considering quality content only.

HTML: Your website needs good On Page title, description and header tags. A good looking and well-designed website can grab attention of many people. ensure your website has good design with relevant plus attractive title and description.

Architecture: Speed of your website should be good; any visitor will not wait for longer time, better to make your website light so that it can open easily, in lesser time. Let search engines crawl your site and URLs, Keep URLs short and simple.

2. Off Page

With Off Page you need to consider these things, Links, Social, Trust and personal. Get quality backlinks or contextual links from reputed sites, it will increase credibility of your website. you can share your website over social media platform such as twitter, Facebook, Digg, etc. it will give you more room to spread your website easily. Make your website more authorized and provide specific personal information about the company or you like history, location, etc.

3. Violation

You should not use thin content with lesser quality, don’t stuff keywords, also hidden keywords can affect. Cloaking and link spam are also violation, you need to be careful to not promote your website these ways, it can lead to be banned.

4. Blocking

Searchers raising issue of spam or not finding your website good enough then it could be blocked from SERP. If website getting negative points be aware and do required changes soon else search engine will block your website.